Family-friendly event brings larger-than-life holiday displays, immersive experiences and one-of-a-kind outdoor ice-skating to the Metroplex.

Something new is coming to Arlington at Globe Life Field — an outrageously fun and immersive experience that is guaranteed to be the bright spot of the holidays. At Luminova Holidays, North Texans will be surrounded by millions of twinkling lights, take to the ice on a ginormous outdoor rink and snap those selfie-worthy pics with the larger-than-life light displays from November 20, 2020 through January 3, 2021. Even the Big Guy in red will be at the sprawling indoor and outdoor wonderland, ready to hear everyone’s holiday wishes. Luminova Holidays marks the first event to be open to the general public at the new stadium.

The world premiere holiday event features:

  • 7 million lights
  • More than 270,000 sq. ft. of indoor/outdoor space
  • 10,000 sq. ft. outdoor ice-skating rink
  • 65 ft. Christmas tree
  • Photo opps galore
  • Interactive activities including light up hopscotch
  • Train rides for the kids
  • Strolling holiday entertainers
  • Old Saint Nick and his elves
  • Booths with food and special mementos to bring the holiday magic home

“At Luminova Holidays, with the challenges this year has brought to so many, it was more important than ever to safely bring families and friends together to create a fun and memorable holiday experience,” says Dixie Baker, co-producer of Luminova Holidays and owner of Fort Worth-based creative marketing agency Sovic Creative.

Arlington Mayor Jeff Williams further adds, “It’s wonderful to see this spectacular holiday event in Arlington. We’ve always been the perfect family-friendly destination for creating holiday memories, and that’s why we’re excited to welcome the world class Luminova to Arlington!”

In collaboration with the Texas Rangers, Luminova will take place inside and outside Globe Life Field. Sean Decker, Executive Vice President of Sports and Entertainment for the Texas Rangers, states “It’s a huge honor to welcome Luminova to Arlington and Globe Life Field for their inaugural year.  We have appreciated their collaborative approach to making this a unique experience while keeping health and safety at the top of the list.”

Holiday bliss begins on Friday, October 9 when tickets go on sale. Prices start at $14.99. A family pack, which includes two adults and up to three kids, starts at $59.99. Want a VIP experience for you and up to 40 guests?  From smaller Christmas gatherings of 10 people to larger parties up to 40, get a luxury suite for the ultimate VIP experience for the entire night.  Tickets can be purchased at Limited tickets are available per night during the November 20, 2020 through January 3, 2021 engagement.  For a full list of available dates, please visit the Luminova website.

Holiday revelers can sign up now at to gain early access and SAVE 20% on tickets until October 8. Military/First Responders, seniors and group discount pricing are available.

Make Luminova Holidays your plan for holiday get-togethers this year. It’s where the most wonderful time of the year is safely fun for all ages.



Facebook – @LuminovaHolidays

Instagram – @LuminovaHolidays

Twitter – @LuminovaHoliday

#LuminovaHolidays #BrightenUpYourHolidays



Globe Life Field

734 Stadium Drive

Arlington, Texas 76011


Health & Safety Note: At Luminova Holidays, the safety of visitors and employees is our number one priority. Based on guidance from health authorities and government agencies, Luminova will be implementing enhanced safety protocols and social distancing measures to provide patrons with the safest experience possible.


About Luminova Holidays: Luminova Holidays is co-produced by Gabe Hoffart and Dixie Baker. Together they have been involved in the entertainment industry for more than 15 years. Baker is also co-founder of a locally owned Fort Worth creative marketing agency, Sovic Creative. With a passion for the holidays and lifting the human spirit, Hoffart and Sovic create events that resonate with not only kids today, but also the young-at-heart.

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