PBR’s Elite Unleash The Beast Returns to Dickies Arena

PBR’s Elite Unleash The Beast Returns to Dickies Arena

For the second time in as many years, PBR’s (Professional Bull Riders) elite Unleash The Beast will buck into Dickies Arena in Fort Worth to hold the fan-attended PBR Fort Worth Invitational Aug. 28-29.

The bull riding action begins with Round 1 at 6:45 p.m. on Saturday, August 28, concluding with Round 2 and the championship round at 12:45 p.m. on Sunday, August 29. All 30 bull riders will get on one bull each in Round 1 and 2. Following Round 2 on Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

Tickets for the two-day event go on sale Monday, June 14 at 10 a.m. at Ticketmaster.com, PBR.com, the Dickies Arena Box Office, or by calling PBR customer service at 1-800-732-1727.

Last season, PBR’s elite Unleash The Beast debuted inside Dickies Arena, with Jose Vitor Leme (Ribas do Rio Pardo, Brazil) going a near perfect 2-for-3 to clinch his league-leading sixth premier series victory of 2020.

Leme rebounded from a close 7.32-second buckoff aboard Dixie Explosion (M Rafter E Bucking Bulls) in Round 1, with a Round 2-winning, 89.75-point ride on Milk Man (TNT Bucking Bulls/Hart Cattle Co.) to advance to the championship round atop the event leaderboard.

As the last man to leave the chutes inside Dickies Arena, Leme clinched the victory when he covered Boogie Bomb (Blank Bucking Bulls/Cooper) for 88.25 points, the top score of the championship round.

Earning a critical 120 world points, Leme further his stronghold on the No. 1 ranking, expanding his lead No. 2 Joao Ricardo Vieira (Itatinga, Brazil) to a then season-best 429.59 points. The Fort Worth win was Leme’s second consecutive event victory following a golden-finish the weekend prior in Salt Lake City, Utah.

As the season progressed, Leme punctuated his 2021 campaign by capturing his career-first PBR World Championship at the first-ever PBR World Finals held in Arlington, Texas, at AT&T Stadium. Going a torrid 22-for-34 (64%) in 2021, Leme won a league-best seven events and 16 rounds, while recording nine 90-point rides, en route to the gold buckle.

While he currently holds the world No. 2 rank, a slim 16 points behind No. 1 Kaique Pacheco (Itatiba, Brazil), Leme is mounting a potentially record-setting season en route to what would be his historic second consecutive PBR World Championship.

Having logged 10 round wins and 12 90-point rides to date in 2021, Leme is on pace to break the season-record in both statistical categories. In 2013, two-time PBR World Champion J.B. Mauney (Statesville, North Carolina) registered a league-best 19 round wins, while in 1999 Cody Hart (Gainesville, Texas) registered a PBR best 16 90-point rides.

Further, should Leme repeat as the league’s World Champion, he would join Silvano Alves (Pilar do Sul, Brazil) as the only riders to win the coveted gold buckle in back-to-back seasons. Alves who won his first two titles in 2011 and 2012.

Part of Leme’s monumental season thus far, which has been highlighted by three event victories, included his first Unleash The Beast win of the season in late February when the league returned to the iconic Cowtown Coliseum in Fort Worth.

His golden-finish included a rematch with Woopaa (Barker Bulls/Hookin’ W Ranch), the very bull he clinched the 2020 PBR World Championship aboard. Again teaming for a monstrous score, Leme covered the striking bull for 94.75 points in the championship round to clinch the event victory inside the legendary western sports venue.

Positioned in the second half of the 2021 season, the PBR Fort Worth Invitational is crucial in the championship race to the PBR World Finals in early November, awarding a gold buckle and million-dollar bonus to the world’s best bull rider.

With 14 Unleash The Beast events already complete, the race for the 2021 PBR World Championship is one of the most fiercely contested in league history. With No. 1 Pacheco and No. 2 Leme separated by a mere 16 world points, looking further down the standings, No. 3 Cooper Davis (Jasper, Texas) remains hot on their spurs, within 164.5 points of No. 2 Leme and 180.5 points of No. 1 Pacheco.

This season’s current top three riders – 2018 PBR World Champion Pacheco, 2020 World Champion Leme and 2016 World Champion Davis – are all attempting to become just the seventh rider in league history to have won the coveted gold buckle in multiple seasons.

In addition to Pacheco and Leme, who call Decatur home, and Jasper-native Davis, the draw for the Fort Worth event is also anticipated to be led by Texas’ own Cody Teel (College Station, Texas), Chase Dougherty (Stephenville, Texas), Boudreaux Campbell (Crockett, Texas), Taylor Toves (Stephenville, Texas), Jesse Petri (Palestine, Texas), Ezekiel Mitchell (Rockdale, Texas) and Mason Taylor (Maypearl, Texas).

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer premium seats, a question and answer presentation with some of the top bull riders and stock contractors in the world, behind-the-scenes look at the event from the back of the bucking chutes, and souvenir credential and lanyard.

For an enhanced PBR experience, fans can now purchase add-on PBR Premium Experiences which will include the Elite Experience on both Saturday, August 28 and Sunday, August 29, and Bull Housing Tour on Saturday, August 28 in Fort Worth.

The Elite Experience, available for $75, will include a Q&A session with a select group of the league’s top riders, bullfighters and stock contractors, exclusive merchandise item, arena concession voucher and commemorative lanyard.

The Bull Housing Tour, available for $60, will get experience-purchasers up-close-and-personal with the league’s top animal athletes, and include a commemorative lanyard and Bulls of the PBR book.

Fans will also have the opportunity to purchase a complete travel package for $1,300, including a two-day hotel stay, two event tickets, daily food and beverage voucher, behind the scenes tour, and more.

For more information on PBR Premium Experiences and to purchase the Elite Experience, Bull Housing Tour and travel package for the PBR Fort Worth Invitational in Fort Worth visit https://pbr.com/tickets/premium-experiences/.

About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

About Dickies Arena
Dickies Arena is a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. (TDMC). The state-of-the-art arena hosts concerts, sporting events and family entertainment, and is home to Fort Worth Stock Show Rodeo performances. For more information, visit www.DickiesArena.com.

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Jr. NFR is Coming to Cowtown Coliseum!

Jr. NFR is Coming to Cowtown Coliseum!

The Historic Fort Worth Stockyards is pleased to announce the 2021 Junior National Finals Rodeo (Jr. NFR) will take place at the Cowtown Coliseum from June 28 through July 3, 2021.

The Jr. NFR will showcase the best competition in youth rodeo, including bareback riding, saddle bronc riding, bull riding, tie-down roping, barrel racing, breakaway roping, team roping and steer wrestling.

The 2021 Jr. NFR is a tournament-style rodeo with competitions featuring two performances of rough stock competition on Tuesday, June 29 and Wednesday, June 30, followed by final qualifying rounds on July 1, semifinals on July 2, and the top six contestants advancing to the finals on Saturday, July 3 where the Jr. NFR world champions will be crowned by the highest score or fastest time in this exciting format.

Ticket bundles and single-day tickets per performance are available for purchase here. Ticket prices range from $10-$40 for daily passes and $50-$175 for weeklong passes.

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Road to the Horse 2021 is Coming to Cowtown Coliseum!

Road to the Horse 2021 is Coming to Cowtown Coliseum!

Stockyards Heritage Development Co. is pleased to announce Road to the Horse 2021 will take place inside the Cowtown Coliseum, located at the Historic Fort Worth Stockyards from March 25 – March 28, 2021. Road to the Horse strives to entertain and educate fans about the art of natural horsemanship.

Across four intense days of competition, Road to the Horse challenges the world’s best equestrians to build a partnership with an untrained 3-year-old American Quarter Horse. Fans witness the entire journey, from colt selection to the final obstacle challenge. Road to the Horse features a $100,000 purse and competitors battle for horsemanship’s most coveted title.

General admission tickets to attend the Road to the Horse 2021 are $130 for adults and children. All tickets can be purchased at the Coliseum Box Office or online here.

WHEN:
March 25, 2021 – March 28, 2021 | Daily from 8:30 a.m. to 4:30 p.m.

LOCATION:
Cowtown Coliseum
121 East Exchange Avenue
Fort Worth, TX 76164

 

 

ABOUT MULE ALLEY:
Mule Alley is a carefully curated collection of restaurants, entertainment venues, shops, heritage brands, and creative workplaces located in the historic Fort Worth Stockyards. As part of one of the most iconic travel destinations in the country, the new Mule Alley project transcends typical development and brings an area in the district that was once vibrant back to life. After six years of planning, Stockyards Heritage Development Co. set out to revive the 108-year-old original horse and mule barns into an iconic destination shopping and dining district. Mule Alley features legacy stores and restaurants including Shake Shack, Lucchese Bootmaker, Provender Hall, MB Mercantile, Cowtown Winery, Biscuit Bar, Wrangler, King Ranch Saddle Shop, and Proper Supply Co. The district is set to welcome additional tenants in the upcoming months, including Sidesaddle Rodeo, Second Rodeo Brewing, and many more. Marriott Autograph Collection resort, Hotel Drover is coming to Mule Alley in March 2021. For more information visit mulealleyfortworth.com and keep up to date on social media by following @mulealley.

ABOUT STOCKYARDS HERITAGE DEVELOPMENT CO.:
Stockyards Heritage Development Co. is a partnership between nationally recognized developer Majestic Realty Co. and Fort Worth’s Hickman Investments. Created with the intention of thoughtfully reimagining the historic Fort Worth Stockyards, the company is dedicated to preserving the National Historic District legacy while elevating it with experiences for locals and visitors from abroad. Accomplished through a public/private partnership with the City of Fort Worth and Tarrant County, the project’s first phase, Mule Alley, broke ground in the fall of 2018 to include the renovation of the destination’s historic, 108-year-old horse and mule barns into a street of curated shops, restaurants, retail, and office spaces. The project also includes a four-star Autograph Collection hotel and rustic resort, Hotel Drover, which is set to open in March 2021.

ABOUT COWTOWN COLISEUM:
Managed by Stockyards Heritage Development Co., Cowtown Coliseum is the premier rodeo and entertainment facility in Texas. The Coliseum was built in 1908 and has a rich history of hosting legendary entertainers like rock and roll icon Elvis Presley, opera singer Enrico Caruso, and the Russian Ballet. The historic Coliseum has been home to a number of firsts in the rodeo world. It was the site of the first night horse show in the United States, the world’s first indoor rodeo, and the world’s first live radio broadcast of a rodeo. The Coliseum has also been the backdrop in numerous movies, television shows, and music videos, and Presidents Theodore Roosevelt and Jimmy Carter have both walked the hallowed halls of the historic facility.

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American Rodeo Semi-Finals at Cowtown Coliseum

American Rodeo Semi-Finals at Cowtown Coliseum

THE 2021 RFD-TV AMERICAN RODEO SEMI-FINALS SET TO TAKE PLACE AT THE HISTORIC FORT WORTH STOCKYARDS COWTOWN COLISEUM BEGINNING FEBRUARY 25th.

World’s Richest Weekend in Western Sports to Host Over 700 Contestants Competing For Grand Money Prizes In Seven Western Events

WHAT: The 2021 RFD-TV American Rodeo, presented by Durango Boots, is returning for its eighth year featuring Slack and the Semi-Finals from February 25 – March 5, 2021, hosted inside the Cowtown Coliseum, located at the Historic Fort Worth Stockyards. The American is now “the world’s richest weekend in Western Sports,” paying out $2.35 million to top rodeo athletes through a series of qualifiers around the country, Semi-Finals, and the final event, RFD-TV’s The American Rodeo at the AT&T Stadium in Arlington, Texas on March 6 and 7. 

Prior to the main event, the American Rodeo Semi-Finals will be held at the Cowtown Coliseum, located inside the Historic Fort Worth Stockyards, from February 25 to March 5, 2021 and will host approximately 700 contestants competing in seven western skills including barrel racing, breakaway roping, rough stock, saddle bronc, steer wrestling, team roping, and tie-down roping. Any contestant who advances to The American and out-rides or out-ropes the sport’s superstars is eligible for an additional $1 million bonus. In addition to the competition inside Cowtown Coliseum, fans will be able to enjoy the FanZone in the Historic Fort Worth Stockyards featuring live music,  demonstrations, food trucks, and the below:

  • The American Rodeo Slack & Semi Finals:

    • Slack – February 25-March 2, 9 a.m. – 4 p.m. daily

    • Semi Finals – March 3-5, 6 p.m.

    • Cowtown Coliseum

    • An 11-day rodeo competition that kicks its eighth year in the historic Cowtown Coliseum

  • Cowtown Marketplace in the Stockyards: 

    • February 25-March 7, 9 a.m. – 6 p.m. daily

    • Mule Alley | Exchange Lawn

    • Enjoy exhibits featuring Texas-made goods, arts and crafts, and one-of-a-kind finds.

  • The American Rodeo Tailgate Party:

    • February 25-March 6

    • Cowboy Channel Lawn

    • Enjoy all the best highlights from The American Rodeo Semi-Finals and Finals competitions, plus live music, broadcast, giveaways, and more.

General admission tickets to attend the 2021 American Rodeo Semi-Finals at the Cowtown Coliseum start at $10. All tickets can be purchased at the Coliseum Box Office or online here.  

WHEN: The American Rodeo Semi-Finals: February 25, 2021 – March 5, 2021

LOCATION:

Cowtown Coliseum
121 East Exchange Avenue
Fort Worth, TX 76164

ABOUT MULE ALLEY:

Mule Alley is a carefully curated collection of restaurants,entertainment venues, shops, heritage brands, and creative workplaces located in the historic Fort Worth Stockyards. As part of one of the most iconic travel destinations in the country, the new Mule Alley project transcends typical development and brings an area in the district that was once vibrant back to life. After six years of planning, Stockyards Heritage Development Co. set out to revive the 108-year-old original horse and mule barns into an iconic destination shopping and dining district. Mule Alley features legacy stores and restaurants including Shake Shack, Lucchese Bootmaker, Provender Hall, MB Mercantile, Cowtown Winery, Biscuit Bar, Wrangler, King Ranch Saddle Shop, and Proper Supply Co. The district is set to welcome additional tenants in the upcoming months, including Sidesaddle Rodeo, Second Rodeo Brewing, and many more. Marriott Autograph Collection resort, Hotel Drover is coming to Mule Alley in March 2021. For more information visit mulealleyfortworth.com and keep up to date on social media by following @mulealley.

ABOUT STOCKYARDS HERITAGE DEVELOPMENT CO.:   

Stockyards Heritage Development Co. is a partnership between nationally recognized developer Majestic Realty Co. and Fort Worth’s Hickman Investments. Created with the intention of thoughtfully reimagining the historic Fort Worth Stockyards, the company is dedicated to preserving the National Historic District legacy while elevating it with experiences for locals and visitors from abroad. Accomplished through a public/private partnership with the City of Fort Worth and Tarrant County, the project’s first phase, Mule Alley, broke ground in the fall of 2018 to include the renovation of the destination’s historic,108-year-old horse and mule barns into a street of curated shops, restaurants, retail, and office spaces. The project also includes a four-star Autograph Collection hotel and rustic resort, Hotel Drover, which is set to open in March 2021.

 

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2021 FWSSR Cancelled

2021 FWSSR Cancelled

The executive committee of the Fort Worth Stock Show & Rodeo (FWSSR) voted unanimously yesterday to cancel the 2021 Show scheduled for January 15 through February 6.

“This is a heartbreaking decision for our leadership and was not made lightly,” said Stock Show President and General Manager, Brad Barnes. “We wanted to find a way to safely hold a Show for our 1.2 million guests, exhibitors and competitors. Unfortunately, the challenges we face to create practical and enforceable protocols and procedures to comply with COVID-19 guidelines established by the Centers for Disease Control and Prevention are extremely daunting. The uncertainty of the virus potential spread across Texas and the nation during the upcoming flu season was another major factor weighing on our decision.”

More than 30,000 animals are typically exhibited in 3,770 classes for horses, livestock, poultry, rabbits and ag mechanics in addition to approximately 2,300 participants in the art contest, judging contests, rodeos and many other competitions and exhibitions. Each event and competition – from the FWSSR PRORODEO Tournament to the Youth Poultry Show, Carnival Midway and all others – represents what’s unique and important for every participant and guest. Consequently, the decision was made to cancel all FWSSR events and features as opposed to allowing some to be held at the expense of others.

Daily Stock Show attendance can exceed 140,000 people that crowd into buildings at the Will Rogers Memorial Center to see livestock, shop, dine, enjoy the carnival-midway and petting zoo as well as watch the many shows and competitions. Each year exhibitors typically travel from approximately 235 of Texas’ 254 counties and 40 states filling the various barns where they work in close proximity preparing their animals for exhibition. Consultations with infectious disease professionals and public health professionals indicate the Stock Show would rank as a “very high risk” for spread of COVID-19, potentially impacting populations and healthcare systems.

“The health and safety of our community is of the utmost importance,” said Tarrant County Public Health Director Vinny Taneja. “We support the Stock Show’s executive committee in making this difficult decision.”

The only other time a Stock Show was cancelled was 1943 near the height of World War II.

“Today we’re in another war with an enemy that’s invisible and quite deadly,” said Barnes. “We feel a responsibility to be proactive, in order that COVID-19 is brought under control sooner rather than later. For fans of Fort Worth’s oldest and largest public event, our common goal is to help bring the pandemic to an end so future Stock Show’s won’t be in jeopardy.”

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