Ariat Texas Rattlers Compete in the PBR Team Series

Ariat Texas Rattlers Compete in the PBR Team Series

ARIAT TEXAS RATTLERS TO COMPETE IN GROUNDBREAKING PBR TEAM SERIES LAUNCHING IN JUNE 2022

Fisher Family-owned bull riding team to make its home at Dickies Arena

 

PBR (Professional Bull Riders) today announced that the Ariat Texas Rattlers will represent Dallas-Fort Worth in the PBR Team Series, an elite new league featuring the world’s top bull riders competing in games beginning in June 2022. Based in Fort Worth, Texas, the Ariat Texas Rattlers will call Dickies Arena home.

As the official boot sponsor of PBR and a longtime sponsor of notable PBR athletes, including two-time and reigning World Champion Jose Vitor Leme and 2016 World Champion Cooper Davis, Ariat is expanding its presence in the sport as the official title sponsor of a new PBR team, joining seven others in the new league. The Ariat Texas Rattlers are owned by the Fisher Family, who have extensive experience owning and operating professional sports teams in Major League Baseball and Major League Soccer.

“We are thrilled to bring a professional bull riding team to Fort Worth, Texas, ‘where the west begins’. We are committed to doing everything we can to give the people of Fort Worth an experience that’s worthy of the toughest cowboys who have called Fort Worth home,” said Mark George, General Manager of the Ariat Texas Rattlers.

The PBR Team Series’ inaugural 10-event regular season will culminate in a team playoff at T-Mobile Arena in Las Vegas November 4-6, 2022. The league will launch with eight founding teams, each scheduled to host in their respective city an annual bull riding event and western lifestyle festival, building excitement and rooting interests in the sport.

The PBR Team Series event for the Ariat Texas Rattlers at Dickies Arena in Fort Worth will be announced at a later date. Fans can connect with the Ariat Texas Rattlers on social media at @TexasRattlers on Facebook, @TexasRattlers_ on Twitter, @TexasRattlers_ on Instagram, and @TexasRattlers_ on TikTok.

The full PBR Team Series league roster is:

  • Ariat Texas Rattlers, based in Fort Worth, Tex., owned by the Fisher family
  • Arizona Ridge Riders, based in Glendale, Ariz., owned by Teton Ridge
  • Austin Gamblers, based in Austin, Tex., owned by Egon Durban
  • Carolina Chaos, based in Winston-Salem, N.C., owned by the league and operated by Richard Childress Racing.
  • Kansas City Outlaws, based in Kansas City, Mo., owned by Pulley Outlaws LLC
  • Missouri Thunder, based in Ridgedale, Mo., owned by Johnny Morris
  • Nashville Stampede, based in Nashville, Tenn., owned by Morris Communications Company
  • Oklahoma Freedom, based in Oklahoma City, Okla., owned by the league and operated by Prodigal

There will also be two “neutral site” league-produced regular season events and the season playoff and championship. All PBR Team Series events will be carried on either the CBS Television Network, streaming live on Paramount+, CBS Sports Network or Pluto TV.

The league will host a PBR Team Series rider draft on May 23 prior to start of the 2022 season, among PBR rider members who have declared for the draft during a league eligibility window. To determine team selection order of the athletes, a draft lottery among teams will be held prior to the PBR Unleash The Beast event at Madison Square Garden in New York on Friday, January 7.

The PBR Team Series complements the successful PBR Unleash The Beast premier tour, which held its first championship in 1994 and will now compete in a condensed January – May schedule, with its World Finals held in May in Fort Worth, Texas from May 13-22 at Dickies Arena.

The move of its elite series’ championship weekend to Fort Worth is PBR’s latest expansion in the heart of Cowboy Country.

In June 2021, PBR announced a groundbreaking joint venture with Stockyard Heritage Development Co. and ASM Global in which PBR will help program Cowtown Coliseum and bring dozens of annual western sports and lifestyle events to this iconic venue and the historic Stockyards District.

Boasting a rich history in the Metroplex, the region has played host to many historic PBR moments to date. Among those moments, Cowtown Coliseum in Fort Worth held the first PBR Unleash The Beast event in 1993, while in 2018, AT&T Stadium in nearby Arlington was the site of the highest-attended, single-day event in PBR history, hosting more than 46,000 fans.

Additionally, the prestigious, team-formatted, international PBR Global Cup has twice been held at AT&T Stadium, including the event’s debut on American soil in 2019, and in 2020, due to COVID-19 restrictions, the home of the NFL’s Dallas Cowboys held the PBR World Finals after the event was relocated from Las Vegas due to COVID-19 (coronavirus) restrictions.

“Over the past 29 years, PBR has grown to become a mainstream sport carried by CBS and Pluto TV and packing marquee arenas across the country,” said PBR CEO and Commissioner Sean Gleason. “The incredible lineup of passionate, highly successful owners working with their talented staffs in the new PBR Team Series validates our new league – a transformational addition to the sport that will help take PBR to new levels.”

The PBR Team Series builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events will be structured in a tournament-style format with all teams competing in head-to-head matchups against a different opponent each day. Each game will feature five riders per team squaring off against another team. Full team rosters will be comprised of seven riders on the core roster and up to three practice squad members. The team with the highest aggregate score of qualified rides among its riders will be declared the winner of each game. The event winner will be the team with the most game wins across an event, with a special bonus round designed as a tie-breaker to determine final event standings.

Team formatted bull-riding events have been growing in popularity since the debut of the PBR Global Cup in 2017, which pitted nation against nation in the name of national pride. The successful event format continued in June and July 2021 with the PBR Monster Energy Team Challenge, presented by U.S. Border Patrol. In addition, PBR has staged multiple Air Force Reserve Cowboys for a Cause team charity events.

About the Fisher Family:

The Fisher family, founders of Gap Inc., are thrilled to be one of the founding team owners for the launch of the PBR team league. For decades, the Fisher Family have made investments in timberland and forest products, footwear and apparel, real estate, education, as well as the Oakland Athletics (MLB team) and the San Jose Earthquakes (MLS team). The family is actively involved with a number of philanthropic causes, including SFMOMA, The KIPP Foundation, and UCSF.

About Ariat:

Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers, and workers. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.

About PBR (Professional Bull Riders):

PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In June 2022, PBR will launch PBR Team Series – eight teams of the world’s best bull riders competing for a new championship. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

About Dickies Arena

Dickies Arena is a 14,000 seat, spectacular multipurpose venue that was built in 2019 and recently nominated for Arena of the Year for 2021 by Pollstar Magazine. The arena is located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. (TDMC). The state-of-the-art arena hosts concerts, sporting events and family entertainment, and is home to Fort Worth Stock Show Rodeo performances. For more information, visit www.DickiesArena.com.

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Ariat Opening Shop in Fort Worth Stockyards

Ariat Opening Shop in Fort Worth Stockyards

Ariat Brand Shop Opens in Historic Fort Worth Stockyards

The new Ariat store will showcase its western performance and lifestyle products and serve as a  main venue for brand activations and events.

Fort Worth, TexasAriat, the leading Western performance and lifestyle brand, today announced the opening of a new retail store in Fort Worth Texas, in Mule Alley at the Fort Worth Stockyards. This shop will be the brand’s fifth retail location within the U.S.

“The Fort Worth Stockyards has a rich history of western culture; it could not have been a better home for our next brand shop,” said Beth Cross, Co-Founder and CEO of Ariat. “As we look to expand our business and serve our customers, we are prioritizing markets, like Fort Worth, in which the heart of Ariat’s community is represented.”

We are building an unparalleled, one-stop destination for the ultimate Western heritage brands at Mule Alley, and Ariat is the perfect addition to our tenant mix,” said Majestic Realty Executive Vice President Craig Cavileer. “Ariat’s Western performance and lifestyle products will add another dimension to the shopping experience at the Historic Fort Worth Stockyards, and we’re excited for them to open just in time for the holidays.”

Ariat’s Fort Worth Brand Shop is inspired by the western heritage of the Stockyards and will showcase notable artists with western influences. Continuing its tradition of location-inspired wood sculptures, the Fort Worth store will feature a longhorn driftwood sculpture with western performance embellishments to commemorate the tradition of rodeo.

Ariat has strong Southwestern roots, including partnerships with Professional Bull Riders, National High School Rodeo Association, Ariat World Series of Team Roping, and with top athletes Trevor Brazile, Jackie Hobbs-Crawford, José Vitor Leme, and Kaycee Feild. The Fort Worth Brand Shop will create another opportunity to deepen the brand’s connection with the western community in Texas.

In 2021, Ariat expanded its Texas operations with the opening of a regional distribution center in partnership with the City of Fort Worth, Denton County and the State of Texas. Operating as a regional hub for the brand, the distribution center has brought new jobs to the local Dallas / Fort Worth community. In January of 2021, Ariat opened a fifth Outlet Store in El Paso, Texas.

About Ariat International, Inc.

Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers, and workers. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.

About Mule Alley

Mule Alley is a carefully curated collection of restaurants, entertainment venues, shops, heritage brands, and creative workplaces located in the historic Fort Worth Stockyards. As part of one of the most iconic travel destinations in the country, the new Mule Alley project transcends typical development and brings a formerly vibrant area in the district back to life. After six years of planning, Stockyards Heritage Development Co. set out to revive the 108-year-old original horse and mule barns, renovating them into an iconic destination shopping and dining district. Mule Alley, anchored by Marriott Autograph Collection resort Hotel Drover, features legacy stores and restaurants, including Simpli.finational headquarters, Shake Shack, Lucchese Bootmaker, Provender Hall, American Paint Horse Association headquarters and flagship experience, Cowtown Winery, Biscuit Bar, Second Rodeo Brewing, Wrangler, King Ranch Saddle Shop, Proper Supply Co., Sidesaddle Saloon, AVOCA Coffee Roasters, Flea Style, Kimes Ranch, and Tucker Brown. The district is set to welcome additional tenants in the upcoming months, including two new concepts from Tim Love, MELT Ice Creams, and Ariat. For more information, visit mulealleyfortworth.com and keep up to date on social media by following @mulealley.

About Stockyards Heritage Development Co.

Stockyards Heritage Development Co. is a partnership between nationally recognized developer Majestic Realty Co. and Fort Worth’s Hickman Investments. Created with the intention of thoughtfully reimagining the historic Fort Worth Stockyards, the company is dedicated to preserving the National Historic District legacy while elevating it with experiences for locals and visitors from abroad. Accomplished through a public/private partnership with the City of Fort Worth and Tarrant County, the project’s first phase, Mule Alley, broke ground in the fall of 2018 to include the renovation of the destination’s historic,108-year-old horse and mule barns into a street of curated shops, restaurants, retail, office spaces, and a four-star Autograph Collection hotel and rustic resort, Hotel Drover, which opened in March 2021. majesticrealty.com, hoteldrover.com,mulealleyfortworth.com

 

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Richest Women’s Rodeo Event in History moves to Texas with PBR World Finals in 2022

Richest Women’s Rodeo Event in History moves to Texas with PBR World Finals in 2022

The 2022 Women’s Rodeo World Championship Moves to Fort Worth in May with New Competition Format Updates

Richest Women’s Rodeo Event in History moves to Texas with PBR World Finals in 2022

 

FORT WORTH, Tex. – The WCRA (World Champions Rodeo Alliance) and PBR (Professional Bull Riders) today announced that the largest payout event in the history of Women’s Rodeo, the Women’s Rodeo World Championship (WRWC), will move to Fort Worth, Texas, starting in May 2022. 

 

The relocation and dates will go into effect immediately after the 2021 WRWC which will be held in Las Vegas, Nevada, at South Point Arena Oct. 26-29. 

 

The championship event will be split between The Historic Cowtown Coliseum and Dickies Arena. The first three rounds of competition will be at Cowtown Coliseum May 16-17, with the final two rounds held at Dickies Arena in conjunction with PBR World Finals. 2022 Women’s Rodeo World Champions will now be crowned in the same arena as the PBR World Champion.

 

“We are ecstatic about this forever home for the WRWC in the heart of cowboy country as we continue to change the landscape of women’s rodeo offering the world’s largest payout in the history of women’s rodeo and showcasing these atheltes to the world on national television broadcast,” said WCRA President Bobby Mote. “Ushering in this new era of women’s rodeo at an event with this level of payout and visibility is something we take great pride in.” 

 

At the inaugural event in 2020, four women became the first in history to claim the coveted title of Women’s Rodeo World Champion and took home a minimum of $60,000 each while the All-Around Champion collected a $20,000 cash bonus. The championship event dished out equal money in all disciplines and cut checks to more than 250 female athletes.

 

WRWC is the largest annual purse for a women’s rodeo event and will again payout $750,000 in 2021 while crowning World Champions in the Women’s Rodeo disciplines; Team Roping, Breakaway Roping and Barrel Racing. An all-around champion will also be crowned.

Athletes have two opportunities to earn a position to the event: The WRWC Leaderboard or through a WRWC Qualifiers Series event. 

 

WRWC is a culmination of a leaderboard race of rodeo events worldwide for female rodeo athletes at both the Pro and Challenger levels. Athletes can qualify by nominating their rodeo efforts and earning points for the 2022 WRWC leaderboard positions using the VRQ (Virtual Rodeo Qualifier). Athletes have until April 17, 2022 at 11:59 p.m. to nominate and earn points. The top 20 on both the Pro and Challenger leaderboards will qualify for the event. Athletes can learn how to nominate and earn points HERE. Nominations are open now. 

 

In addition to the leaderboards, athletes can earn a generic qualification to the WRWC by participating in a Qualifier Series events.  The Qualifier Series is a string of events held prior to the 2022 WRWC where athletes who nominate and place in the top spot in their respected discipline at the qualifier will earn a generic qualification to the 2022 WRWC. All 2022 WRWC Qualifier Series events will be announced in the coming weeks. 

 

More information about the event including payout, and format can be found at womensrodeoworldchampionship.com or contact support@wrwc.rodeo .

 

About WRWC:

In February 2020, WCRA and PBR announced a revolutionary event in women’s rodeo- the Women’s Rodeo World Championship. A first-of-its-kind, the event is open to any female athlete in the world competing in breakaway roping, barrel racing, and team roping. The 2021 Women’s Rodeo World Championship, scheduled for South Point Arena in Las Vegas, in conjunction with the PBR World Finals Nov 1-6 is the largest annual payout for a Women’s Rodeo event and will payout over $750,000 while crowning World Champions in the Women’s Rodeo disciplines; Team Roping, Breakaway Roping and Barrel Racing.

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WCRA Brings World-Class Rodeo Back to Texas with Cowtown Christmas Championship Rodeo

WCRA Brings World-Class Rodeo Back to Texas with Cowtown Christmas Championship Rodeo

WCRA Brings World-Class Rodeo Back to Texas in December With Cowtown Christmas Championship Rodeo

Tickets for the four-day Triple Crown of Rodeo Event are now on sale!

 

In mid-December, WCRA (World Champions Rodeo Alliance) will bring world-class rodeo back to Texas with the four-day Cowtown Christmas Championship Rodeo in Fort Worth at the legendary Cowtown Coliseum Dec. 15-18.

The landmark event will begin on Wednesday, Dec. 15, showcasing more than 200 athletes competing in each of the nine rodeo disciplines: bareback riding, women’s breakaway roping, saddle bronc riding, steer wrestling, team roping heading, team roping heeling, tie-down roping, barrel racing, and bull riding. A collective $360,000 will be on the line, and each champion will be awarded a check for $12,500. 

“This is the most diverse collection of athletes the rodeo industry has ever seen,” said WCRA President, Bobby Mote. “From schoolteachers, to ministers, to retired Las Vegas trick riders and athletes returning from the Wrangler National Finals Rodeo, our base of athletes is larger than any one rodeo organization in the world.”

The Cowtown Christmas Championship Rodeo will be the final of three Major events comprising the 2021 WCRA Triple Crown of Rodeo. The WCRA Triple Crown of Rodeo is a trilogy of Major rodeos offering a $1 million bonus to any one athlete or collection of athletes who win first place in any three consecutive majors. The first stop of the 2021 series was held in Corpus Christi, Texas followed by an event in Salt Lake City. 

Those athletes who were victorious in Salt Lake City at the Days of ’47 Cowboy Games and Rodeo, who will be looking for their second win to remain Triple Crown eligible are: Clayton Biglow (Bareback Riding), Tanner Green (Team Roping- Header), Tyler Waguespack (Steer Wrestling), Tacy Kay Webb (Breakaway Roping), and Ryan Jarrett (Tie-Down Roping).

The Cowtown Christmas Championship Rodeo begins with performance one at 7:30 p.m. CT on Wednesday, Dec. 15 and will continue nightly through the final performance on Saturday Dec 18. Eight athletes per discipline will go head-to-head in the long rounds (December 15-17) with the Top 2 rides/runs from each performance advancing to the Triple Crown of Rodeo performance on December 18. 

Tickets for the WCRA event are on sale now HERE and start at $30, taxes and fees may apply. They can be purchased at the Cowtown Coliseum Office, online at cowtowncoliseum.com or PBR.com, and by calling The Cowtown Coliseum at 1-888-269-8696 or PBR Direct at (800) 732-1727.   

About WCRA (World Champions Rodeo Alliance):

WCRA (World Champion’s Rodeo Alliance) is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with the PBR, WCRA produces major rodeo events, developing additional opportunities for rodeo-industry competitors, stakeholders, and fans. To learn more, visit wcrarodeo.com. For athletes interested in learning more about the WCRA Virtual Rodeo Qualifier (VRQ) system, visit app.wcrarodeo.com.

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PBR’s Elite Unleash The Beast Returns to Dickies Arena

PBR’s Elite Unleash The Beast Returns to Dickies Arena

For the second time in as many years, PBR’s (Professional Bull Riders) elite Unleash The Beast will buck into Dickies Arena in Fort Worth to hold the fan-attended PBR Fort Worth Invitational Aug. 28-29.

The bull riding action begins with Round 1 at 6:45 p.m. on Saturday, August 28, concluding with Round 2 and the championship round at 12:45 p.m. on Sunday, August 29. All 30 bull riders will get on one bull each in Round 1 and 2. Following Round 2 on Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

Tickets for the two-day event go on sale Monday, June 14 at 10 a.m. at Ticketmaster.com, PBR.com, the Dickies Arena Box Office, or by calling PBR customer service at 1-800-732-1727.

Last season, PBR’s elite Unleash The Beast debuted inside Dickies Arena, with Jose Vitor Leme (Ribas do Rio Pardo, Brazil) going a near perfect 2-for-3 to clinch his league-leading sixth premier series victory of 2020.

Leme rebounded from a close 7.32-second buckoff aboard Dixie Explosion (M Rafter E Bucking Bulls) in Round 1, with a Round 2-winning, 89.75-point ride on Milk Man (TNT Bucking Bulls/Hart Cattle Co.) to advance to the championship round atop the event leaderboard.

As the last man to leave the chutes inside Dickies Arena, Leme clinched the victory when he covered Boogie Bomb (Blank Bucking Bulls/Cooper) for 88.25 points, the top score of the championship round.

Earning a critical 120 world points, Leme further his stronghold on the No. 1 ranking, expanding his lead No. 2 Joao Ricardo Vieira (Itatinga, Brazil) to a then season-best 429.59 points. The Fort Worth win was Leme’s second consecutive event victory following a golden-finish the weekend prior in Salt Lake City, Utah.

As the season progressed, Leme punctuated his 2021 campaign by capturing his career-first PBR World Championship at the first-ever PBR World Finals held in Arlington, Texas, at AT&T Stadium. Going a torrid 22-for-34 (64%) in 2021, Leme won a league-best seven events and 16 rounds, while recording nine 90-point rides, en route to the gold buckle.

While he currently holds the world No. 2 rank, a slim 16 points behind No. 1 Kaique Pacheco (Itatiba, Brazil), Leme is mounting a potentially record-setting season en route to what would be his historic second consecutive PBR World Championship.

Having logged 10 round wins and 12 90-point rides to date in 2021, Leme is on pace to break the season-record in both statistical categories. In 2013, two-time PBR World Champion J.B. Mauney (Statesville, North Carolina) registered a league-best 19 round wins, while in 1999 Cody Hart (Gainesville, Texas) registered a PBR best 16 90-point rides.

Further, should Leme repeat as the league’s World Champion, he would join Silvano Alves (Pilar do Sul, Brazil) as the only riders to win the coveted gold buckle in back-to-back seasons. Alves who won his first two titles in 2011 and 2012.

Part of Leme’s monumental season thus far, which has been highlighted by three event victories, included his first Unleash The Beast win of the season in late February when the league returned to the iconic Cowtown Coliseum in Fort Worth.

His golden-finish included a rematch with Woopaa (Barker Bulls/Hookin’ W Ranch), the very bull he clinched the 2020 PBR World Championship aboard. Again teaming for a monstrous score, Leme covered the striking bull for 94.75 points in the championship round to clinch the event victory inside the legendary western sports venue.

Positioned in the second half of the 2021 season, the PBR Fort Worth Invitational is crucial in the championship race to the PBR World Finals in early November, awarding a gold buckle and million-dollar bonus to the world’s best bull rider.

With 14 Unleash The Beast events already complete, the race for the 2021 PBR World Championship is one of the most fiercely contested in league history. With No. 1 Pacheco and No. 2 Leme separated by a mere 16 world points, looking further down the standings, No. 3 Cooper Davis (Jasper, Texas) remains hot on their spurs, within 164.5 points of No. 2 Leme and 180.5 points of No. 1 Pacheco.

This season’s current top three riders – 2018 PBR World Champion Pacheco, 2020 World Champion Leme and 2016 World Champion Davis – are all attempting to become just the seventh rider in league history to have won the coveted gold buckle in multiple seasons.

In addition to Pacheco and Leme, who call Decatur home, and Jasper-native Davis, the draw for the Fort Worth event is also anticipated to be led by Texas’ own Cody Teel (College Station, Texas), Chase Dougherty (Stephenville, Texas), Boudreaux Campbell (Crockett, Texas), Taylor Toves (Stephenville, Texas), Jesse Petri (Palestine, Texas), Ezekiel Mitchell (Rockdale, Texas) and Mason Taylor (Maypearl, Texas).

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer premium seats, a question and answer presentation with some of the top bull riders and stock contractors in the world, behind-the-scenes look at the event from the back of the bucking chutes, and souvenir credential and lanyard.

For an enhanced PBR experience, fans can now purchase add-on PBR Premium Experiences which will include the Elite Experience on both Saturday, August 28 and Sunday, August 29, and Bull Housing Tour on Saturday, August 28 in Fort Worth.

The Elite Experience, available for $75, will include a Q&A session with a select group of the league’s top riders, bullfighters and stock contractors, exclusive merchandise item, arena concession voucher and commemorative lanyard.

The Bull Housing Tour, available for $60, will get experience-purchasers up-close-and-personal with the league’s top animal athletes, and include a commemorative lanyard and Bulls of the PBR book.

Fans will also have the opportunity to purchase a complete travel package for $1,300, including a two-day hotel stay, two event tickets, daily food and beverage voucher, behind the scenes tour, and more.

For more information on PBR Premium Experiences and to purchase the Elite Experience, Bull Housing Tour and travel package for the PBR Fort Worth Invitational in Fort Worth visit https://pbr.com/tickets/premium-experiences/.

About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

About Dickies Arena
Dickies Arena is a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The facility is the result of a pioneering public-private partnership between the City of Fort Worth, Tarrant County, the State of Texas and a group of private-sector participants, including foundations, individuals and organizations. The arena is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp. (TDMC). The state-of-the-art arena hosts concerts, sporting events and family entertainment, and is home to Fort Worth Stock Show Rodeo performances. For more information, visit www.DickiesArena.com.

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The Jr. NFR will showcase the best competition in youth rodeo, including bareback riding, saddle bronc riding, bull riding, tie-down roping, barrel racing, breakaway roping, team roping and steer wrestling.

The 2021 Jr. NFR is a tournament-style rodeo with competitions featuring two performances of rough stock competition on Tuesday, June 29 and Wednesday, June 30, followed by final qualifying rounds on July 1, semifinals on July 2, and the top six contestants advancing to the finals on Saturday, July 3 where the Jr. NFR world champions will be crowned by the highest score or fastest time in this exciting format.

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LIVE THEATER

  Museums  

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  Special Events 

The Judds: “The Final Tour” at Dickies Arena this Fall!

THE JUDDS: “THE FINAL TOUR” TO CARRY ON AS A TRIBUTE THIS FALL AT DICKIES ARENA Wynonna Transforms “The Final Tour” Into the Ultimate Girls Night Out Country Music Hall of Famer and global superstar Wynonna Judd has announced that the highly anticipated, previously...

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